The Home of Firesleeve Gets a Make-Over

ADL Insulflex, Inc., global manufacturer/distributor of industrial high temperature protection materials, launches new b2b website

COBOURG, Ontario–(BUSINESS WIRE)–ADL Insulflex, Inc., the global leader in industrial heat protection products, has launched a new website. “The internet is a vital artery for our global customers and dealer network,” stated Steve Allan, Vice President and General Manager. “Providing our Insulflex website visitors with the easiest, most straightforward on-line experience is a business and service best practice.”

“For example, firesleeves are a core Insulflex product line,” Allan said, “and we have 10 different firesleeve brands to select from. That could get confusing. Now, thanks to innovative new navigation features, visitors can access any specific brand with one click direct from Home page or from any page on the website.”

The company’s previous, third-generation website worked well for three years, Allan said, “…but the Web is constantly evolving. We considered updating the existing site, but decided we needed a full redesign [that] would serve our global customers.”

The new Website is the fourth generation design/build for Insulflex® by online marketing firm SitePosition. “We’re very pleased with the new functionality, and the brand new look and feel of our Website,” Allan said. “It provides the visitor-centric online environment that our customers have the right to expect from a major vendor.”

About ADL Insulflex, Inc.

Today, ADL Insulflex® is a major global supplier of stock and custom, non-asbestos, high performance industrial heat protection materials — including firesleeves, heat resistant fabrics, heat resistant tape, high-heat sealants, high-temperature rope gasket, custom insulation covers and other custom fabrication.

The company’s corporate headquarters, facilities, fabrication center and principal distribution warehouse are in Cobourg, Ontario, Canada—where close proximity to Toronto takes advantage of worldwide overnight couriers, air and sea-freight terminals, and a large pool of talented professionals.

The company’s primary US facility is located in New York State, USA, offering US customers immediate service and delivery from stocking warehouse facilities. Insulflex also maintains sales offices in Dusseldorf, Germany and Beijing, China.

The Insulflex® global Quickship Program provides worldwide customer service—with the ability to deliver to almost any industrialized area on earth, within 72 hours.